image Smythson’s Shop Window LED Installation

Dior Digital Visual Merchandising

Dior Harrods

Smart AV supported high-end fashion brand Dior across a series of digital visual merchandising campaigns including instore point of sale and supply of the AV for their brand conference.


Dior wanted a visually enticing promotional display to inform customers and staff about the future of their products. They had a series of events that put the brand in the spotlight to reveal the latest and upcoming campaigns, requiring AV solutions to highlight branding and positioning.


Smart AV supplied a range of LED and AV solutions across Dior’s key platforms, including their brand conference, store shop windows and instore point of sale to help visualise their brand content.

Dior Brand Conference

The internal brand conference is an important annual event in the Dior calendar. The conference is a chance to introduce staff to the latest products and inspire them. A stunning 2.6mm 3.5m x 2mLED videowall was installed, as the centrepiece of the conference. The videowall was enhanced by lighting and music, which changed with the content.

Dior Brand Conference

Dior Harrods Shop Window Display

A key customer-facing visual display, the Harrods shop window was installed to highlight Dior’s Christmas campaign. Smart AV installed a robust 3.9mm LED videowall in two of the Harrods shop windows, which featured a real gold Ferris wheel in front of the visually impressive content featured on the LED wall.  

Dior Harrods

Dior Boots Point of Sale

To attract attention in one of their high street store locations in Manchester, Dior wanted a moveable stand-out point of sale. Smart AV installed a bespoke LED column in ultra high-resolution 2.8mm LED. The 2.5m x 1m LED column was set up in Boots’ flagship store on Manchester’s Market Street, and is used periodically to highlight key Dior campaigns.  

Dior Boots

The use of ultra high-resolution LED helped raise Dior’s visual presence, encouraging passersby to stop and look at the brand’s latest products. 

Looking for ideas for your visual merchandising or next retail campaign? Contact us to speak to one of our team today.

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