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ICE Gaming 2017

ICE Gaming 2017

In February 2017, Smart AV supplied AV to 26 stands at ICE Gaming 2017, an annual show that features the world’s leading technology entrepreneurs.


Smart AV were tasked with planning, designing and installing 26 exhibition stands at ICE Gaming 2017. Every stand required a different level of service, from large format screens and meeting room AV to bespoke creative LED designs and flown LED. 

ICE Gaming 2017 was one of the biggest events of the year for Smart AV, with a range of event technology-heavy stands using LED videowalls, flown LED, creative LED and large format screens.


Smart had 30 technicians and 9 members of the Smart AV operations team located onsite throughout the show, and supplied 1,234 panels or 390 sqm of LED, weighing 15,060kg on four 40ft lorries.


Smart AV implemented two bespoke chandeliers created from LED and flown from the ceiling, comprised of 12 x 1.7m-high shards in a circle formation. The stand was also flanked by a large flown over 40m-wide curved 3.9mm LED banner, measuring 2.5 m in height. Smart AV also supplied the stand’s multiple meeting rooms and pods with screens.

SA Gaming

Smart AV supplied the LED panels to create the SA Gaming’s suspended circular canopy. The canopy design was made up of one circular convex 5.9mm LED banner measuring 25m x 2m. The final canopy was flown and weighed over 2 tonnes. Smart AV also supplied screens and computer systems for the stand’s displays pods, a small LED wall and large format screens.

ICE Gaming 2017


Smart AV installed 46 screens each measuring 15” wide, a custom audio system and a custom software system for the Novomatic stand booking room.

Other work

The Smart AV team supplied LED banners, touchscreens, screens, audio and videowalls for Scientific Gaming, Evolution, Asia Gaming and Inspired Gaming.

Inspired Gaming


Smart AV supplied 390 sq metres of LED to 26 stands, which was 1,234 panels of LED across ICE Gaming 2017. The Smart AV team worked with clients before, during and after the show in order to ensure the AV solutions met the required brief.

Want to discuss your AV requirements for your next event or project? Contact us today to speak to one of our AV experts.

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