The Paco Rabanne 2017 Christmas Campaign featured a stand out pop-up static LED wall and window display across the brand’s key London department stores.
Paco Rabanne knew they wanted to create a static structure that would grab the attention of passersby in Stratford Westfield, Shepherd’s Bush Westfield and Bluewater department stores. The installation needed to present their Christmas perfume campaign at its best and encourage customers to purchase their perfume at the static itself.
Smart AV worked with the set designers to install the 2.5m x 1.5m LED wall into the moveable aperture, which was created using the gold Paco Rabanne branding. Each of the statics spent three days in department stores in London, including Stratford Westfield, Shepherd’s Bush Westfield, Metro Centre and Bluewater. Smart AV also supplied a 3.5m x 2m LED wall for the Shepherd’s Bush window display – which was featured in the location for one month.
The 2.5m x 1.5m LED wall fitted into the gold Paco Rabanne aperture allowed passersby and visitors to the department store to see the latest collection, sample some of the perfumes and buy the perfume at the static itself. The structure was moved from department store to store every three days and attracted a lot of attention throughout the busy Christmas period.